Storyboard

Lighting Research

Research Into Film Shots

Treatment Of Own Film

*Genre Research

As our trailer will be in the fantasy film genre I will look at the common conventions of the fantasy genre. The actual theme of the fantasy genre revolves around magic, super-natural, make-believe and/or exotic worlds. They are commonly set in a similar setting to medieval times but not always.

The plot of a fantasy film usually includes some familiar tropes and conventions. The most notable convention is the idea of good vs evil. The evil characters usually disrupt the world and it is the good guys who most fix the problem and this provides the main plot point. Another convention is a damsel in distress who is usually has a relationship with the protagonist and the evil threatens their relationship. This is the usual reason our hero becomes the one who decides to stop the evil. There is almost always a leader or dark lord who rules over the evil characters and is the main antagonist who the hero must pursue. This all creates a quest for the hero, another fantasy trope.

Magic or the super-natural is also common in the fantasy genre. This also means there is commonly a wizard of such who can use the magical powers for good or evil. Usually the evil has the strongest magic that they are using against the good.

The setting of a fantasy film commonly has a medieval theme or the theme of an ancient world. This usually includes building such as castles and towers. Sometimes this can lead to exaggerated buildings and structures.

* Film Synopsis

Synopsis:

The story of the film we are making the trailer is about a character (a warrior) who is on a quest to find a cure for a curse that has been placed on his family for generations. An evil wizard placed the curse on the warrior’s family. To even to be able to gain the cure the warrior will need a team and find a piece of each of the four elements, Fire, Water, Earth and Wind. They venture through different locations to gain these. There will be a battle between to two main forces to finally gain the cure. However the question will be will the warrior take the cure or will he be able to control his curse and use it for good?


The target audience for our trailer will be ages 12-20 as these ages are most likely to be interested in a fantasy film. As our film would have a 12 rating we have no need to target those aged under 12. It will be mainly aimed at males as they are the primary consumers of fantasy film.

*Target Audience Survey

These charts outline the demographic that answered my survey. I wanted those within the target audience to answer the survey as these represent those who would watch our film. This also made it easier to gather results as classmates in my year fit under this target age range.

From the results it is clear that the most popular film genre for this age group is fantasy so this will be the genre in which our trailer is set. We could also use aspects of other genres in the trailer/ film which are also popular such as small comedy moments and action. I believe horror was the least favourite as lots of people like horror films but they usually aren't as memorable as other films are. We could add some horror aspects of into the trailer/film but we won't as the target audience appear to not like that genre as much.

The target audiences favourite films were also taken into consideration. The favourite films usually fit within the viewers favourite film genre but this is not always the case as films from relitiverly similar genres are chosen, such as an action film being picked from someone who enjoys fantasy. This can usually be because they enjoy the action in fantasy films but this film had more action but lacked the fantasy setting. These films may especially be the reason this is there favourite genre o it would be a good idea to review trailers from these popular fantasy films listed. The favourite films in the fantasy genre are: Harry Potter series, The Lord of The Rings Trilogy (mentioned twice) and Alice in Wonderland.

The most popular hook of a trailer by far is an interesting plot. Therefore we should heavily describe the plot in our trailer but not giving away too much information that spoils anything past at most half-way through the plot. Familiar actors is another popular choice but this is much harder for us to achieve given the lack of capital for our project so this will have to be a miss. If we did have money to spend on the trailer/ilm then having a highly popular actor in a main role could be a big draw. Lastly action has some favourability so adding some action scenes within the trailer would attract some action film lovers.  Visuals didn't get any votes and this could just be to the fact that not all films need visual effects rather than not liking a film with bad effects so we cannot fully judge this either way; Adding some visual effects should have neither a beneficial or negative effect if this is the case.